Édition #5

The Toutourisme label in the field…

Pierre-Edouard BUISSON Director of the Môle & Brasses Tourist Office

1. What is the “Toutourisme” label?

Môle et Brasses Tourisme was awarded the Toutourisme label in 2021. This means that pets are welcome and that their humans can enjoy a range of activities and places with them: walking trails, mountain biking, adapted accommodation, bars and restaurants, etc. A special welcome pack is available for all owners who contact the tourist office1. What is the “Toutourisme” label?
Môle et Brasses Tourisme was awarded the Toutourisme label in 2021. This means that pets are welcome and that their humans can enjoy a range of activities and places with them: walking trails, mountain biking, adapted accommodation, bars and restaurants, etc. A special welcome pack is available for all owners who contact the tourist office.

2. Why did you choose this positioning?

Mainly to respond to the issue of conflicts of use and to provide the best possible framework for holidays with dogs. Whether or not we do any specific marketing on the subject, our customers come with their dogs, and forbidding everything is not an acceptable response in tourism! With this label, we are opting to communicate about best practices, what you can and cannot do with your pet, how to behave in a natural environment, where dogs are accepted, etc. In short, we have opted for positive communication, which is much more welcoming than a list of prohibitions.

3. What impact will this label have on your tourism offer?

Basically, the label has not increased our visitor numbers, but it is really appreciated when we explain it to our customers. The label, with a name that makes you smile, generates press coverage that enables us to communicate globally about the destination.
Another advantage is that the label allows us to educate dog owners, as well as mountain farmers and our elected representatives, to make them understand that the aim is not to say, “come and stay here with your dog!” but rather, “if you come with your pet, here are the things you can and cannot do”.

Pierre-Edouard BUISSON
Pierre-Edouard BUISSON
Pierre-Edouard has been working in tourism since 2010 and has been a tourist office director for 10 years, first at Passy (74), then at Môle & Brasses Tourisme since April 2020. He particularly enjoys the challenge of generating a shared tourism dynamic between socio-professionals and elected representatives, as well as the freedom to create ever more innovative projects and marketing.